Defying cigarettes’ long-term, devastating health effects, one-in-five adult Americans (45 million), especially young people, still smoke, according to the Center for Disease Control and Prevention. This, in spite of the 22,458 municipalities in 39 states, which currently enforce a 100% smoke-free provision in public spaces, an analysis from the American Nonsmokers’ Rights Foundation confirms.
For the huge numbers who still choose to smoke, this often gives rise to troubling productivity and lifestyle issues. For employees and hospitality managers, keeping smokers and non-smokers satisfied has become a one-sided argument in favor of non-smokers.
Coinciding with the American Cancer Society’s annual “Great American Smokeout Day,” Sentiens, a North Carolina-headquartered research and development company, is launching Novus Twigs, a botanically-based, non-nicotine, tobacco-less cigarette alternative for smokers in no-smoking areas such as restaurants, hotels, office buildings, casinos, airports, clubs, campuses, local parks and residential buildings.
As a safe substitute for cigarettes, Novus Twigs enable smokers to experience the identical satisfactions generated by smoking while in a smoke-free zone.
Odorless, smokeless, tobacco-free and vaporless, Novus Twigs are offensive to no one. Based on more than 12 years of scientific research, they are a lifestyle solution for smokers and non-smokers alike. Participants in product development research studies found that they were readily accepted in public spaces.
The ingredients in Novus are generally recognized as safe (GRAS) for food use by the FDA. Since Novus is not a drug, device or tobacco product, it does not require FDA regulatory guidance nor is it subject to the high taxes imposed on cigarettes. The formula was developed to effectively engage the sensory system associated with cigarette smoking. The product as noted, is smokeless and vaporless and unlike e-cigarettes, requires no chargers or other paraphernalia.
Not an e-cigarette or cigarette or a specifically cessation product, Novus Twigs were developed by a Sentiens team of scientists and addiction specialists. The product delivers a smoking sensation through a combination of sensory stimuli – from the outer white wrap to the inner paper to the all-natural botanic formula itself – without the socially unacceptable side effects of second-hand smoke, odor and ashes.